Freelancers: 3 reasons why you are not getting any assignments.
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So, you want to do freelancing? That’s great. You went out and tried to bid for freelance jobs in online portals, but jobs were hard to come by. It is not happening. So you are wondering, what happened? Here are some reasons why you are not getting jobs, and some tips to get more jobs.
1. You are offering the same service as everyone else
Everyone is claiming to be an expert in HTML, CSS, Javascript, Photoshop. Everyone is claiming to be hard working, committed and dedicated. Everyone has a degree and working experiences. When a client posts a job and receive bids, all the bids look the same. In order to get jobs, you need to think of how you are different from the others. What can you offer to the client that other freelancers are not able to offer? In business, this is called unique value proposition. Products that are the same with others are commodities, and can’t command a high price. Products that are different, unique and special will attract interest. Now, the product is you. Everyone is unique and different. You may possess the same skills with others, but you may have different experiences and greater passion for your area of specialty than others. If you are a translator and are knowledgeable about business, instead of offering a general translation service, you can position yourself as an expert translator for businesses. If you are a software developer who have worked in the retail field before & understand how retail businesses work, you can position yourself as a software developer with industry knowledge in retail. As long as you are different in a good way, your differentiation will attract prospective clients that need your specialized skill or knowledge.
2. You are not speaking your clients’ language
You need to speak in language that your prospective clients wants to hear. I am not talking about English, Spanish or Hindi. You need to speak in terms of benefits. Freelancers often make the mistake of emphasizing too much on their skills. You need to help your potential customers understand how your skills will benefit them. If you are a web designer, don’t just stop at telling your customers that you are good at HTML and CSS. You need to inform your customers, on how he will benefit if he uses your design. You can tell your customers how he will have lower bounce rate or more page views because of your design. Focus on the benefits. Your skills are means of obtaining the benefits.
3. You are a stranger
People like to work with people whom they know and can trust. Unfortunately, there are bad freelancers out there and our potential clients may have experienced previous disappointments. They will be very guarded and careful in hiring. It is not easy to earn trust. Referrals by word of mouth is the best way to grow your business. Let people around you know that you are doing freelancing. Share it in Facebook. News will get around and jobs will come knocking at your door. Easily Project is a new and innovative way to find customers through friends’ endorsements. Do check it out at http://ow.ly/mx0NZ
With these tips, I hope that you can find more freelancing jobs. Be different, speak benefit and spread the word around.
via Freelancers: 3 reasons why you are not getting any assignments. | Easily Project.
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